About Us


Our story:

Footnotes is a greeting card and lifestyle brand based in Brooklyn, New York. It was founded in 2015 by childhoods friends and co-founders, Mehreen and Zain, following the success of sister brand Serif. The Footnotes product line is perfect for when you need a card but don’t quite know what to get. Want to give something to your Ph.D friend? Your sister’s mother-in-law’s dog? Your neighbor’s gardener? We have it all! Our cards are for more than just birthdays and anniversaries, because we believe anything big or small is worth celebrating!


Co-founder and the heart of the company, Mehreen, was born and raised in Pakistan but moved to San Francisco 10 years ago to pursue a career in Advertising. She got her master’s degree in Advertising from the Academy of Art University. Working as an Interactive Art Director for several years, Mehreen felt that something was lacking in her day. She missed the feeling of heavyweight card stock in her hands and the thrill of seeing her work on paper. She took her childhood love of stationery and handmade cards, and developed a line of products that quickly gained popularity. As Creative Director, Mehreen designs Footnotes’ collection and also oversees product development, marketing, and business strategy.

About Zain:

Co-founder and the brains of the company, Zain, is originally from Houston, Texas. Even as a young child, Zain always had an entrepreneurial spirit; his first business venture at age 6 was an elaborate operation selling Yikes pencils to his classmates. He has a well-established career in Information Technology and moonlights as a copywriter. In 2015, he joined Mehreen’s up and coming greeting card company and became the second half of this creative team, coming up with hilarious designs alongside Mehreen. Their skills perfectly compliment each other as Zain handles the business side of things, including finances, manufacturing, and overseeing operations.